AP Insights Canada

Audience Precision newsletter articles

CAN - DNA Segmentation
Our DNA Segments measure a true cross section of the population, ensuring there are no gaps. Our DNA segments have a behavioural and interest focus which captures who we truly are. The DNA segments are not mutually exclusive as we are all wear different personality hats at different parts of the day. Take a look at our DNA Segments in Canada.
Oct 2020
CAN - Fortnite
With the recent announcement from Fortnite saying they would be launching a concert series, creating a new tour stop for artists, we thought we’d take a look at the current profile of Fortnite players across Canada. It seems like it was a good call, Fortnite fans were 1.9x more likely to attend gigs (pre-COVID) and 34% regularly stream live concerts. Reach out to us at APInsights@audienceprecision.com if you would like more insights.
Oct 2020
CAN - Christmas Music Fans
It’s less than 3 months ‘til Christmas, so we thought it was time to take a look at the profile of the 5 million Canadians that just can’t wait to get into the festive spirit with some cheerful Christmas/Holiday music! What DNA Segments have the highest affinity? What brands do they love? What social channels are their favourite… Jump into the report to get a profile on this audience, and reach out to AP if you want to know more about this festive audience!
Oct 2020
CAN Sports Fans - Ice Hockey Fans
Ice Hockey Obsessed Fans: 51% of Ice Hockey Obsessed fans stream music at least 30 mins a day | There are 3.5 million Canadians aged 16-64 who are obsessed fans of ice hockey. Rock, Hard Rock, Alternative Rock make up 3 of their 5 top music genres.
Oct 2020
CAN - Same Demographic, Different Personality
Career Driven Women and Yummy Mommies are two women AP DNA Segments that skew age 25-44. Despite having the same demos, they have very different identities.
Oct 2020
Girl Gamers top activity on YouTube is watching music videos
In Canada, 93% of Girl Gamers visit YouTube in an average month, making it their top social media platform. Of those who use YouTube, 47% are on it more than once a day. Their top activity on the platform is watching music videos followed by tutorials.
Aug 2020
Disney fans consider themselves the first to discover new artists
There are 9 million people aged 16-64 in Canada that are fans of Disney. They are likely to be younger, with just under half (48%) being aged 16-34. Almost two thirds are female (65%). Disney fans are music discoverers, they are usually one of the first to discover new artists. They are also 1.2x more likely to listen/ watch music videos on YouTube.
Aug 2020
88% of Young Families use YouTube
In Canada, 88% of Young Families visit YouTube in an average month, making it their top social media platform. Of the Young Families who use YouTube, 35% are on it more than once a day. Their top activity on platform is watching music videos, followed by watching film trailers. In this one page snapshot, we look at the frequency breakdown of Young Families on YouTube and what their top 5 behaviors on platform are.
July 2020
39% of Coors Light Consumers follow artists on social media
This month we jump into the alcohol brand category to look at the consumer & music profile of the most popular beer in Canada. Can you guess the most popular beer in Canada? If you guessed Coors Light, you are correct! 3 million Canadians have consumed Coors Light in the last month, they are more likely to be Golf Fans, 39% follow artists or bands on social media, and they are 1.5x more likely to be fans of Billy Talent!  We measure thousands of brands and can create one of these reports on any of them. Get in touch with us if there is a brand you want to deep dive into!
July 2020
Music Genres by Generation
What are the top 5 music genres each generation say they enjoy listening to? Do Millennial's enjoy listening to Rock? Does Gen Z prefer Hip Hop or Rap? Does Gen X enjoy Hard Rock or Soft Rock more? Find out more inside. For a full list of genres, please reach out to AP!
June 2020
Smartphone Ownership
Out of 46 countries, Japan has the lowest percentage of smartphone ownership.
Australia, Canada, the UK, and the U.S. are all ahead of Japan by at least 4pts.
June 2020
Social Media Snapshot - Canada
In the 12 months to March 2020, YouTube was the highest reaching social media platform in Canada by 6%. Facebook Messenger and Instagram have seen a noticeable increase in users compared to 3 years ago ... Take a closer look at the current social media landscape here!
June 2020
Country Music Strategy Report
Top AP Report for the month.
June 2020
Racial Equality
In March 2020, 1.9 million people in Canada said Racial Equality was one of their top 3 causes they care very strongly about. The majority of these people are also interested in Music - with Punk, R'n'B, and Hip Hop some of the top music genres they enjoy listening to.
June 2020
E-Commerce Trends
43% of the global online population 16-64 say they will be shopping online more frequently when the pandemic ends. Free delivery and reliable delivery are both highly valued by consumers, with half of consumers globally stating these two factors will be more important to them post-pandemic than they used to be.
June 2020
Paid Subscriptions
Globally, 46% of the population say they would rather sign up for a membership to a service or product than pay extra to own it. Take a look at the top paid subscriptions in the USA, the UK, Canada, Australia, and Japan.
May 2020
AP Insights & Strategy Reports
Want insights, but not sure where to start? This document outlines each of the different types of insights & strategy reports we can provide, customized to your needs.
May 2020
Soundcloud Audience Insights
Snapshot of the Soundcloud audience in Canada.
May 2020
TikTok Audience Insights
Quick stats about TikTok users in Canada.
May 2020
DNA Segmentation
Meet the DNA Segments in Canada.
May 2020
AP DNA Segment Philosophy
We want to share our DNA segment philosophy with you, to provide you with insight into how and why we have built out the segments that exist within our segmentation model.
8th April 2020
COVID19 - Live Music Streamers Canada Segment Match
We have identified the top segments who are most likely to live stream music concerts now during the COVID-19 crisis.
8th April 2020
Social Media in Canada
Quick stats containing the top 5 reasons why people in Canada use social media, and the top 5 types of people they follow on social media.
8th April 2020
Country Music Fans in Canada
Everything you need to know about Country Music Fans in Canada.
8th April 2020