In Japan, 70% of Young Families visit YouTube in an average month, making it their second favorite social media platform behind LINE. Of the Young Families who use YouTube, 31% are on it more than once a day. Their top activity on platform is watching music videos followed by TV shows or clips. In this one page snapshot, we look at the frequency breakdown of Young Families on YouTube and what their top 5 behaviors on platform are.
This month we jump into the alcohol brand category to look at the consumer & music profile of the most popular beer in Japan. Can you guess the most popular beer in Japan? If you guessed Asahi, you are correct! 18 Million people in Japan consumed Asahi in the last month. Asahi drinkers are more likely to be Brand Buyers, 33% of them regularly live-stream concerts, and they are 1.3x more likely to be fans of Mariya Takeuchi! We measure thousands of brands and can create one of these reports on any of them. Get in touch with us if there is a brand you want to deep dive into!
What are the top 5 music genres each generation say they enjoy listening to? Do Millennial's enjoy listening to Rock? Does Gen Z prefer Hip Hop or Rap? Does Gen X enjoy Hard Rock or Soft Rock more? Find out more inside. For a full list of genres, please reach out to AP!
In the 12 months to March 2020, YouTube was the highest reaching social media platform in Japan, but there has been some decline in 3 years ... Take a closer look at the current social media landscape here!
In March 2020, 3.3 million people in Japan said Racial Equality was one of their top 3 causes they care very strongly about. The majority of these people are also interested in Music - with 90's Music, Pop / Top 40, and R'n'B some of the top music genres they enjoy listening to.
43% of the global online population 16-64 say they will be shopping online more frequently when the pandemic ends. Free delivery and reliable delivery are both highly valued by consumers, with half of consumers globally stating these two factors will be more important to them post-pandemic than they used to be.
Globally, 46% of the population say they would rather sign up for a membership to a service or product than pay extra to own it. Take a look at the top paid subscriptions in the USA, the UK, Canada, Australia, and Japan.