AP Insights Japan

Audience Precision newsletter articles

70% of Young Families visit YouTube in an average month
In Japan, 70% of Young Families visit YouTube in an average month, making it their second favorite social media platform behind LINE. Of the Young Families who use YouTube, 31% are on it more than once a day. Their top activity on platform is watching music videos followed by TV shows or clips. In this one page snapshot, we look at the frequency breakdown of Young Families on YouTube and what their top 5 behaviors on platform are.
July 2020
33% of Asahi consumers regularly live-stream concerts
This month we jump into the alcohol brand category to look at the consumer & music profile of the most popular beer in Japan. Can you guess the most popular beer in Japan? If you guessed Asahi, you are correct! 18 Million people in Japan consumed Asahi in the last month. Asahi drinkers are more likely to be Brand Buyers, 33% of them regularly live-stream concerts, and they are 1.3x more likely to be fans of Mariya Takeuchi! We measure thousands of brands and can create one of these reports on any of them. Get in touch with us if there is a brand you want to deep dive into!
July 2020
Music Genres by Generation
What are the top 5 music genres each generation say they enjoy listening to? Do Millennial's enjoy listening to Rock? Does Gen Z prefer Hip Hop or Rap? Does Gen X enjoy Hard Rock or Soft Rock more? Find out more inside. For a full list of genres, please reach out to AP!
June 2020
Smartphone Ownership
Out of 46 countries, Japan has the lowest percentage of smartphone ownership.
Australia, Canada, the UK, and the U.S. are all ahead of Japan by at least 4pts.
June 2020
Social Media Snapshot - Japan
In the 12 months to March 2020, YouTube was the highest reaching social media platform in Japan, but there has been some decline in 3 years ... Take a closer look at the current social media landscape here!
June 2020
YouTube in Japan Report
Top AP Report for the month.
June 2020
Racial Equality
In March 2020, 3.3 million people in Japan said Racial Equality was one of their top 3 causes they care very strongly about. The majority of these people are also interested in Music - with 90's Music, Pop / Top 40, and R'n'B some of the top music genres they enjoy listening to.
June 2020
E-Commerce Trends
43% of the global online population 16-64 say they will be shopping online more frequently when the pandemic ends. Free delivery and reliable delivery are both highly valued by consumers, with half of consumers globally stating these two factors will be more important to them post-pandemic than they used to be.
June 2020
Paid Subscriptions
Globally, 46% of the population say they would rather sign up for a membership to a service or product than pay extra to own it. Take a look at the top paid subscriptions in the USA, the UK, Canada, Australia, and Japan.
May 2020
AP Insights & Strategy Reports
Want insights, but not sure where to start? This document outlines each of the different types of insights & strategy reports we can provide, customized to your needs.
May 2020
Soundcloud Audience Insights
Snapshot of the Soundcloud audience in Japan.
May 2020
TikTok Audience Insights
Quick stats about TikTok users in Japan.
May 2020
DNA Segmentation
Meet the DNA Segments in Japan.
May 2020
AP DNA Segment Philosophy
We want to share our DNA segment philosophy with you, to provide you with insight into how and why we have built out the segments that exist within our segmentation model.
8th April 2020
COVID19 - Live Music Streamers Japan Segment Match
We have identified the top segments who are most likely to live stream music concerts now during the COVID-19 crisis.
8th April 2020
Social Media in Japan
Quick stats containing the top 5 reasons why people in Japan use social media, and the top 5 types of people they follow on social media.
8th April 2020
Rap Music Fans in Japan
Everything you need to know about Rap Music Fans in Japan.
8th April 2020