AP Insights UK

Audience Precision newsletter articles

Paid Subscriptions
Globally, 46% of the population say they would rather sign up for a membership to a service or product than pay extra to own it. Take a look at the top paid subscriptions in the USA, the UK, Canada, Australia, and Japan.
May 2020
AP Insights & Strategy Reports
Want insights, but not sure where to start? This document outlines each of the different types of insights & strategy reports we can provide, customised to your needs.
May 2020
Soundcloud Audience Insights
Snapshot of the Soundcloud audience in the UK.
May 2020
TikTok Audience Insights
Quick stats about TikTok users in the UK.
May 2020
DNA Segmentation
Meet the DNA Segments in the UK.
May 2020
AP DNA Segment Philosophy
We want to share our DNA segment philosophy with you, to provide you with insight into how and why we have built out the segments that exist within our segmentation model.
8th April 2020
COVID-19 – Insights on Entertainment and Media Behaviors in the UK
In this research we explore consumers’ media and entertainment consumption habits during the outbreak of coronavirus. We dig deeper into insights such as what media people are consuming more of (and plan to continue after the crisis ends), what they expect from music artists, and sports leagues during the outbreak, and if they’re intending on subscribing to video or music platforms during this time.
8th April 2020
COVID19 - Live Music Streamers UK Segment Match
We have identified the top segments who are most likely to live stream music concerts now during the COVID-19 crisis.
8th April 2020
Social Media in the UK
Quick stats containing the top 5 reasons why people in the UK use social media, and the top 5 types of people they follow on social media.
8th April 2020
Rap Music Fans in the UK
Everything you need to know about Rap Music Fans in the UK.
8th April 2020