AP Insights UK

Audience Precision newsletter articles

UK - DNA Segmentation
Our DNA Segments measure a true cross section of the population, ensuring there are no gaps. Our DNA segments have a behavioural and interest focus which captures who we truly are. The DNA segments are not mutually exclusive as we are all wear different personality hats at different parts of the day. Take a look at our DNA Segments in the UK.
Oct 2020
UK - Fortnite
With the recent announcement from Fortnite saying they would be launching a concert series, creating a new tour stop for artists, we thought we’d take a look at the current profile of Fortnite players across the UK . It seems like it was a good call, Fortnite fans were 1.4x more likely to attend gigs (pre-COVID) and 31% regularly stream live concerts. Reach out to us at APInsights@audienceprecision.com if you would like more insights.
Oct 2020
UK - Christmas Music Fans
It’s less than 3 months ‘til Christmas, so we thought it was time to take a look at the profile of the 8 million people in the UK that just can’t wait to get into the festive spirit with some cheerful Christmas/Holiday music! What DNA Segments have the highest affinity? What brands do they love? What social channels are their favourite… Jump into the report to get a profile on this audience, and reach out to AP if you want to know more about this festive audience!
Oct 2020
UK Sports Fans - Cricket Fans
Cricket Fans enjoy listening to Rock and the early decades of rock music | There are 7.5 million cricket fans in the UK aged 16-64. . While fans generally skew older in age than the general population, Metro Man is a younger skewed audience that are also fans of the sport.
Oct 2020
UK - Same Demographic, Different Personality
Career Driven Women and Yummy Mummies are two women AP DNA Segments that skew age 25-44. Despite having the same demos, they have very different identities.
Oct 2020
UK Report - Marvel - Monthly Highlight
Monthly Report Highlight.
Sep 2020
Vlogger Fans and Music Streaming
When it comes to music streaming, Vlogger Fans are more likely to spend more time daily on this activity compared to the general population. Let’s see how this segment compares across the world.
Aug 2020
Girl Gamers top activity on YouTube is watching music videos
In the UK, 93% of Girl Gamers visit YouTube in an average month, making it their top social media platform. Of those who use YouTube, 43% are on it more than once a day. Their top activity on the platform is watching music videos followed by film trailers.
Aug 2020
Nearly half of Disney fans in the UK follow their favourite artists on social media
There are 13 million people aged 16-64 in the United Kingdom that are fans of Disney. They are likely to be younger and have a strong female skew (68%). 47% of Disney fans in the UK follow their favourite artists on social media. One of their top reasons for doing so because they trust the artists/bands recommendation on new brands, products, or content.
Aug 2020
82% of Young Families use YouTube
In the UK, 82% of Young Families visit YouTube in an average month, making it their top social media platform. Of the Young Families who use YouTube, 32% are on it more than once a day. Their top activity on platform is watching music videos, followed by watching film trailers. In this one page snapshot, we look at the frequency breakdown of Young Families on YouTube and what their top 5 behaviours on platform are.
July 2020
Gamers & Music Streaming
When it comes to music streaming, Gamers are more likely to spend more time daily on this activity compared to the general population. Let’s see how this segment compares across the world.
July 2020
David Bowie - UK Report
David Bowie - UK Report
July 2020
49% of Stella consumers regularly watch music videos on YouTube
This month we jump into the alcohol brand category to look at the consumer & music profile of the most popular beer in the UK. Can you guess the most popular beer in the UK? If you guessed Stella Artois, you are correct! 4 million people in the UK have drunk Stella in the last month. Stella drinkers are more likely to be Prestige Purchasers, 49% regularly watch music videos on YouTube, and they are 1.6x more likely to be fans of The Smiths. We measure thousands of brands and can create one of these reports on any of them. Get in touch with us if there is a brand you want to deep dive into!
July 2020
Music Genres by Generation
What are the top 5 music genres each generation say they enjoy listening to? Do Millennial's enjoy listening to Rock? Does Gen Z prefer Hip Hop or Rap? Does Gen X enjoy Hard Rock or Soft Rock more? Find out more inside. For a full list of genres, please reach out to AP!
June 2020
Smartphone Ownership
Out of 46 countries, Japan has the lowest percentage of smartphone ownership.
Australia, Canada, the UK, and the U.S. are all ahead of Japan by at least 4pts.
June 2020
Social Media Snapshot - UK
In the 12 months to March 2020, YouTube was the highest reaching social media platform in the UK. WhatsApp, Facebook Messenger, and Instagram have all seen an increase in users compared to 3 years ago ... Take a closer look at the current social media landscape here!
June 2020
Female Awareness & Affinity UK Report
Top AP Report for the month.
June 2020
Racial Equality
In March 2020, 2.6 million people in the UK said Racial Equality was one of their top 3 causes they care very strongly about. The majority of these people are also interested in Music - with Gospel, Rap, and Jazz some of the top music genres they enjoy listening to.
June 2020
E-Commerce Trends
43% of the global online population 16-64 say they will be shopping online more frequently when the pandemic ends. Free delivery and reliable delivery are both highly valued by consumers, with half of consumers globally stating these two factors will be more important to them post-pandemic than they used to be.
June 2020
Paid Subscriptions
Globally, 46% of the population say they would rather sign up for a membership to a service or product than pay extra to own it. Take a look at the top paid subscriptions in the USA, the UK, Canada, Australia, and Japan.
May 2020
AP Insights & Strategy Reports
Want insights, but not sure where to start? This document outlines each of the different types of insights & strategy reports we can provide, customised to your needs.
May 2020
Soundcloud Audience Insights
Snapshot of the Soundcloud audience in the UK.
May 2020
TikTok Audience Insights
Quick stats about TikTok users in the UK.
May 2020
DNA Segmentation
Meet the DNA Segments in the UK.
May 2020
AP DNA Segment Philosophy
We want to share our DNA segment philosophy with you, to provide you with insight into how and why we have built out the segments that exist within our segmentation model.
8th April 2020
COVID-19 – Insights on Entertainment and Media Behaviors in the UK
In this research we explore consumers’ media and entertainment consumption habits during the outbreak of coronavirus. We dig deeper into insights such as what media people are consuming more of (and plan to continue after the crisis ends), what they expect from music artists, and sports leagues during the outbreak, and if they’re intending on subscribing to video or music platforms during this time.
8th April 2020
COVID19 - Live Music Streamers UK Segment Match
We have identified the top segments who are most likely to live stream music concerts now during the COVID-19 crisis.
8th April 2020
Social Media in the UK
Quick stats containing the top 5 reasons why people in the UK use social media, and the top 5 types of people they follow on social media.
8th April 2020
Rap Music Fans in the UK
Everything you need to know about Rap Music Fans in the UK.
8th April 2020