In the U.S., 81% of Young Families visit YouTube in an average month, making it their top social media platform. Of the Young Families who use YouTube, 37% are on it more than once a day. Their top activity on platform is watching music videos followed by TV shows or clips. In this one page snapshot, we look at the frequency breakdown of Young Families on YouTube and what their top 5 behaviors on platform are.
Globally, consumers are cautious about visiting large indoor and outdoor venues once they re open. In this infographic, we explore global opinions about the speed consumers would start to visit venues again, and the important safety factors now when they think of entering public spaces. Reach out to AP for the detailed 'Coming out of Covid' report for your country.
This month we jump into the alcohol brand category to look at the consumer & music profile of the most popular beer in the USA. Can you guess the most popular beer in the USA? If you guessed Bud Light, you are correct! 20 million Americans have drunk Bud Light in the last month. Bud Light drinkers are more likely to be Sports Obsessed, 44% of them regularly watch music videos on YouTube and they are 1.5x more likely to be fans of Dan + Shay! We measure thousands of brands and can create one of these reports on any of them. Get in touch with us if there is a brand you want to deep dive into!
What are the top 5 music genres each generation say they enjoy listening to? Do Millennial's enjoy listening to Rock? Does Gen Z prefer Hip Hop or Rap? Does Gen X enjoy Hard Rock or Soft Rock more? Find out more inside. For a full list of genres, please reach out to AP!
In the 12 months to March 2020, YouTube was the highest reaching social media platform in the USA. Facebook Messenger and Instagram have both seen an increase in users compared to 3 years ago, and Facebook has declined ... Take a closer look at the current social media landscape here!
In March 2020, 22.7 million people in the USA said Racial Equality was one of their top 3 causes they care very strongly about. The majority of these people are also interested in Music - with Soul, Jazz, and R'n'B the some of the top music genres they enjoy listening to.
43% of the global online population 16-64 say they will be shopping online more frequently when the pandemic ends. Free delivery and reliable delivery are both highly valued by consumers, with half of consumers globally stating these two factors will be more important to them post-pandemic than they used to be.
Globally, 46% of the population say they would rather sign up for a membership to a service or product than pay extra to own it. Take a look at the top paid subscriptions in the USA, the UK, Canada, Australia, and Japan.
In this research we explore consumers’ media and entertainment consumption habits during the outbreak of coronavirus. We dig deeper into insights such as what media people are consuming more of (and plan to continue after the crisis ends), what they expect from music artists, and sports leagues during the outbreak, and if they’re intending on subscribing to video or music platforms during this time.