Across Australia, Canada and the United the States of America, we have tailored for each market over 60 custom audience segments or potential buyer groups, each within a secure DNA dashboard which will provide you with a 360-degree view of who they are… their psychographics, media consumption, product and brand preferences, and more.

This service helps you:

• Quickly and easily get the information you need to understand your buyers and how to market to them.
• Identify opportunities or gaps in the market for your products
• Break down broad behavioural market research into more accurate and targeted segments based on a range of other factors.