Insights | DNA Segmentation

Our research experts will examine your needs and guide you through our unique segmentation approach.

Across Australia, Canada and the United the States of America, we have tailored for each market over 60 custom audience segments or potential buyer groups, each within a secure DNA dashboard which will provide you with a 360-degree view of who they areā€¦ their psychographics, media consumption, product and brand preferences, and more.

This service helps you:

  • Quickly and easily get the information you need to understand your buyers and how to market to them.
  • Identify opportunities or gaps in the market for your products
  • Break down broad behavioural market research into more accurate and targeted segments based on a range of other factors.