DNA Segmentation

Our research experts will examine your needs and guide you through our unique segmentation approach.

We have over 60 customised audience segments or potential buyer groups, each within a secure DNA dashboard which will provide you with a 360-degree view of who they areā€¦ their psychographics, media consumption, product and brand preferences, and more.

This service helps you:

  • Quickly and easily get the information you need to understand your buyers and how to market to them.
  • Identify opportunities or gaps in the market for your products
  • Break down broad behavioural market research into more accurate and targeted segments based on a range of other factors.
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