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Services

Media Strategy, Planning & Buying

Some of the industry’s most seasoned media talent, complimented with some of the industry’s rising stars. Audience Precision can work at any number of executional levels of media strategy development, planning and integrating with current media buying houses, and also provide a complete end-to-end media solution, including buying where required.

Consumer Research

Audience Precision’s global research study is one of the most in-depth consumer behaviour studies in the world. We use it to build psychographic structured audiences – we call them DNA Segments and we have 100+ in all 50 countries we research

Market Intelligence Insights

A purpose-built strategic roadmap with consumer insight at its core. We help to understand every aspect of the target audience mindset, from behaviours, beliefs, values, activities & interests, consumption profiling to key purchase drivers and everything in between

Business Advisory

Senior executive leadership team with domestic and onternational experience in Business Leadership, Management, Board, Advisory and C-suite capabilities.

Brand Strategy

We leverage Audience Precision's Intelligence Tools, data and insights to shape and inform brand strategy in partnership with clients, discovering new audiences, new markets and the untapped potential within current categories through our proprietary DNA Segment Finder

Full Creative Services

In synergy with brand strategy development, Audience Precision can provide full creative services through our alliance partners, providing a bespoke solution for our clients

Media

Research

Insights

Advisory

Strategy

Creative

Services

Media Strategy, Planning, Buying & Implementation

Consumer Research

Market Intelligence Insights

Business Advisory

Senior executive leadership team with domestic and international experience in Business Leadership, Management, Board, Advisory and C-suite capabilities.

Brand Strategy

Full Creative Services

In synergy with brand strategy development, Audience Precision can provide full creative services through our alliance partners, providing a bespoke solution for our clients

100+

DNA Segments

Proprietary to Audience Precision.

We construct a target audience from psychographic and behavioural attributes.

40,000+

Data Points

We leverage the world’s largest consumer behavioural research study.
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It delivers 1 million respondents across more than 50 countries.
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Updated quarterly.
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40,000 data points delivers a deep dive into each of our DNA Segments in any country.

10,000+

Brands

We measure more than 10,000 in the Global research study we access.

Delivers market intelligence on these brands in more than 50 countries.

Countries

We can activate media campaigns in 67 countries across the globe.

817

Campaigns

Across a 7-year period.

211

Years of experience

Combined within our leadership team.

Clients

We work with some exceptional companies

Approach

Precision: The Single Red Thread

We’ve created A Single Source of Truth.
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Consumer Behavioural Research

Understand Everything

Audience Precision’s global research study is one of the most in-depth consumer behaviour studies in the world

Client Bespoke Studies

Turbo-charge Relevance

For a more tailored and customised approach, we can construct a variety of Bespoke Research Studies for you

Psychographic Audiences

Consumer Behavioural Maps

Consumer research is used to build psychographic audience segments – we call them DNA Segments and we have 100+ in more than 50 countries.

If we don’t have the perfect match for you, we can build a bespoke set to match your 1st party data persona audiences

Marketing Insights

Join the Dots of the Research

A purpose-built strategic roadmap with consumer insight at its core. It helps to understand every aspect of the target audience mindset, from behaviours, beliefs, values, activities & interests, consumption profiling to key purchase drivers and everything in between

Communications Strategy

Eliminate the Guesswork

We create actionable insights to drive brand strategy using a blend of Art & Science. Combines Automation with Human Intelligence …delivering big ideas to make a sustainable difference to your brand

Media Planning

Strip out Wastage

Using our Laser process, we locate your highest propensity customers in the media maze and know how to target, reach and communicate with them in today's rapidly changing media landscape

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Media Buying

Amplify the Advantage

Our behavioural focus ensures we only purchase media properties that provide true connection with your audience

Campaign Reporting

Learn and Accelerate

Using AP DNA Segments, we monitor & optimise campaign performance, assessing whether the campaign had the required impact on the behavioural target market