Audience Intelligence

Stop guessing.
Start knowing.

Know exactly who your best customers are, what moves them, and how to reach them, across 50+ markets, in days, not weeks.

No demographic proxies. No months-long research cycles. Real psychographic intelligence on the people most likely to buy from you.

Built on certainty, not assumption.

See How It Works Talk to us

120+

DNA Audiences Per Market

Golden Years

Next Gen

Lifestyle Shapers

Always Connected

Home Life

Work Week

Super Shoppers

Pleasure & Leisure

Market Specific

50+ Global Markets Covered

120+ DNA Audience Segments Per Market

50,000 Audience Attributes

4,000+ Brands Measured

Precise360® Proprietary Platform

Pure-Play Audience Intelligence

1M+ Global Research Respondents

Built on Certainty, Not Assumption

50+ Global Markets Covered

120+ DNA Audience Segments

50,000 Audience Attributes

4,000+ Brands Measured

Precise360® Proprietary Platform

Pure-Play Audience Intelligence

1M+ Global Research Respondents

Built on Certainty, Not Assumption

The Problem

Deep audience intelligence
has always come at a cost.

Months of research. Significant budget. And by the time the insights arrive, the window has closed. Legacy research methods were built for a different era, one where brands had the luxury of time. Most don’t, anymore.

The best marketing teams know exactly who their customers are and what moves them. Most teams don’t, not because they don’t want to, but because the tools to find out have been too slow, too expensive, and too narrow.

We changed that.

The Solution

Audience intelligence that’s deeper, faster, and more affordable than you thought possible.

Using our proprietary DNA Audience methodology, we surface rich, psychographic profiles of your highest-propensity customers, matched against the world’s largest ongoing single source consumer behavioural research study.

Not demographic proxies. Real people. Real behaviours, values, beliefs, interests, media habits, and purchase drivers, across every market you operate in.

Intelligence that’s more than data.

Powered by our proprietary Precise360® platform, we process vast amounts of data at a scale and speed no traditional research model can match, with every insight validated by senior strategic minds. You get the power of proprietary technology and the judgement of experience. That combination is your unfair advantage.

How It Works

Five steps.
Brief to activation.

Rigorous in method. Fast by design. From brief to activation-ready intelligence, without the traditional research overhead.

You Brief Us

Online or via a discovery call, you share the details of your brand, category, and target customer. We capture everything, structured and ready.

We Find Your Audience

Our Audience Finder tool matches your brief against our full DNA Audience database, surfacing your highest-propensity customer profiles with precision. We share the candidates and refine it together.

We Build Your Intelligence Package

A complete set of audience intelligence reports, tailored for every stakeholder in your organisation, from the CMO’s marketing strategy to the agencies building your campaigns.

We Cover Every Market

For multinational clients, we layer in cross-market comparison, revealing what’s consistent and what differs across regions, in a single unified package.

Your Team Is Activation-Ready

One package. Every team aligned. Every market covered. Strategy cycle compressed. Guesswork gone.

Deliverables

Four reports.
One complete intelligence package.

Every engagement delivers a complete system of reports, built around your customer.

Stakeholder Engagement

Identikit Report

A rich, visual snapshot of your audience, designed to be shared with any stakeholder, at any level of the business. The starting point for every strategy conversation.

For CMOs

Marketing Game Plan

A report that gives CMOs everything they need to build an evidence-based marketing strategy. Surfaces the critical touchpoints, the right channels, and the messages that move your highest-propensity customers, before a single budget decision is made.

Brand & Strategy

Strategy Playbook

A tactical execution guide for communicating with your highest-propensity audiences. Shapes your communications strategy and tells your teams exactly how to engage, with context, relevance, and confidence.

Agency Teams

Agency Briefs

A turn-key brief, audience intelligence plus execution guidance, that your creative and media agencies can activate immediately. Faster campaign builds. Better-informed creative. Less waste.

Curious what this actually looks like?

Explore Precise360®

Built For

Enterprise-grade audience intelligence.
Now accessible to every brand.

Until now, the depth of intelligence we deliver has only been available to the world’s largest companies, the ones with the budgets and timelines to commission major research programmes. We’ve changed that.

Whether you manage a portfolio of brands across thirty markets or a single brand in one country, every engagement delivers intelligence that is unique to your audience, your market, and your brand. Built with the same rigour. Delivered at the same speed. At an affordable price. The playing field is level.

Global Brand Owners

Regional HQs. Multiple brands. Multiple markets.

Managing brand strategy across Australia, APAC, UK, USA, Europe or MENA (Middle East North Africa) you need intelligence that travels, consistent in methodology, comparable across borders, and fast enough to keep pace with your business.

Single-Market Brands

One country. One brand. The same depth.

You no longer need an enterprise research budget to know your audience with certainty. The same 50,000 audience attributes, the same psychographic precision, scaled to exactly what you need.

The same intelligence. Whatever your scale. We’ve built a model that removes the traditional barriers of cost, time, and organisational complexity, so that best-in-class audience intelligence is no longer the exclusive domain of the biggest marketing budgets in the world.

Single source of truth

Same methodology, same data structure, every country. All your teams speaking the same language.

Global without the overhead

50+ countries. No local research providers. No months-long timelines. One engagement, every market.

Budgets that work harder

Greater precision means less wasted spend. Better briefs mean more effective campaigns.

Agencies perform better

Give your creative and media partners intelligence they can act on immediately.

Why We’re Different

An unfair advantage.
By design.

Most intelligence companies give you one or the other: the power of technology, or the judgement of experienced strategists. We’ve built a model that delivers both, simultaneously.

Our proprietary Precise360® platform processes and surfaces insights across vast data sets at a scale and speed no traditional research model can match. But every output passes through human intelligence checkpoints, senior strategists who interrogate the data, challenge the assumptions, and ensure what reaches you is not just accurate, but actionable.

Precise360® Platform

Scale and speed no traditional research model can match.

Our proprietary platform ingests, analyses, and surfaces intelligence across 50,000 audience attributes, at a fraction of traditional research timelines.

Human Checkpoints

Senior strategists who challenge, refine, and validate.

Every output passes through experienced strategic minds who interrogate the data, challenge the assumptions, and ensure what reaches you is actionable, not just accurate.

Your Unfair Advantage

Deeper. Faster. More affordable.

The combination that makes best-in-class audience intelligence accessible to brands of every scale.

Deeper

50,000 audience attributes. Psychographic precision, not demographic proxies. Real people. Real behaviours. Real purchase drivers.

Faster

Traditional research takes weeks or months. Our model compresses that significantly, without compromising the rigour that makes the intelligence valuable. Your window stays open. Your strategy stays current.

More affordable

Best-in-class intelligence, now accessible to brands of every scale. That’s not a compromise; it’s the advantage our technology makes possible.

What our clients say.

Paul Gloster, CMO, Lyre’s Spirits

“Audience Precision’s Precise360® has been ground-breaking for us. It’s helped us identify genuine potential consumers and navigate our 60 global markets with confidence.”

They help us identify future fans and their preferred communication styles, for both our domestic and global artists, which allows us to deliver a pipeline of growth.

Simon Cahill

SVP Commercial, Audience & Media, Warner Music Group

They have cracked the code to bring attention metrics to the forefront of what they create for their clients.

Karen Nelson-Field PhD

Founder & CEO, Amplified Intelligence

The Team

Created by mixing
strategy with technology.

Haydon Bray

Founder & CEO

35+ years
Award-winning strategist
Founding Chairman of Carat (Dentsu) Australia

An entrepreneur who has pushed the boundaries of the media industry for over three decades, Haydon founded Audience Precision and was the inspiration behind the creation of Precise360® - the proprietary software platform that has redefined what audience intelligence can deliver for brands. Recognised throughout his career as a disruptor and innovator, he has developed game-changing strategies for some of the world’s most recognisable brands across every major marketing category. His deep strategic experience in media gives him a rare ability to identify which insights truly matter - translating complex audience data into powerful marketing strategies and breakthrough advertising campaigns.

Jeremy Cath

Chief Technology Officer

25+ years in software
Microsoft Azure
Amazon Alexa

An unashamed technologist with deep experience across start-ups and Fortune 100 companies, Jeremy has been part of teams behind record-breaking television franchises, best-selling consumer electronics, and major sporting events. He led early adopter teams at Microsoft (Azure, Windows, Office) before moving to Amazon to work on Fire Tablet, Fire TV, and Alexa. Jeremy leads the development of Precise360®, bringing together his deep platform expertise to build a seamless, scalable solution that delivers precise audience intelligence across any global market, reliably and at speed.

Sean Gerraty

Chief Operating Officer

19+ years in finance & ops
Employee #3 at Audience Precision
Operations lead for Precise360®

Sean brings a rare combination of financial rigour and operational scale-up experience to Audience Precision. With a finance background dating to 2007 and over a decade across media, data, and platform operations, he joined as the company’s third employee and has been instrumental in building the systems that make Precise360® repeatable, reliable, and client-ready across 50+ markets. He now leads the operational, commercial, product, and finance infrastructure behind every client engagement, turning complex, people-dependent processes into structured systems that perform at scale.

About Us

We made a decision.
And it changed everything.

Audience Precision was built on a simple conviction: that the best marketing decisions are made with deep audience intelligence, not instinct. For years, we operated in media planning & buying alongside our proprietary audience platform, and we were good at it. But media was also a ceiling. It limited who we could work with, and how far our technology could reach.

So we walked away from it. Completely.

By exiting media entirely, we removed a structural conflict that had constrained our commercial reach, opening the door to working with any brand, in any market, at any scale, without compromise. We are now a pure-play Audience Intelligence company. That focus is total, and it is deliberate.

What we do is specific: using our proprietary DNA Audience methodology, we surface deep psychographic profiles of your highest-propensity customers, matched against the world’s largest ongoing single source consumer behavioural research study, across 50+ countries, and delivered in days, not weeks or months.

The team behind it brings together three decades of strategic marketing and media leadership, 25 years of enterprise software development across Microsoft and Amazon, and the operational discipline to make it work at scale, every time. Strategy and technology, built into a single system.

Why it matters

“By stepping back from media planning & buying, we can now have a conversation with any brand, in any market, anywhere in the world. Our focus is Audience Intelligence: giving brands the intelligence they need to make smarter decisions, faster and more affordably than they ever thought possible.”

Haydon Bray, Founder & CEO

Stop guessing.Start knowing.

Deep audience intelligencehas always come at a cost.