Audience Precision connects the dots…

brand …
... and your

What we do

Audience Precision is an independent and highly credentialed media insights, strategy, data and technology business headquartered in Sydney, Australia with offices in New York and London.  

Our team comprises decades of communications strategy, media planning, media trading, consumer research and data science expertise.

Planning and buying media on demographics is finally a thing of the past ... we plan and buy on audiences based on an array of psychographic behaviours ... across any media platform online or offline.

Precise360 is our innovative, proprietary strategy technology stack which creates the opportunity for any brand to truly understand their highest potential customer.

Using P360 we then build complex, multichannel media campaigns at speed, that delivers true audience connections and results by maximising message impact to genuine potential customers ... not just demographic proxies.

Our Services

Insights | DNA Segmentation

Our sophisticated DNA Segmentation model gives you deep insights into the lifestyle and behavioural patterns of your potential customer groups, including their media consumption habits, product preferences and much more.


Media Strategy

Using our proprietary technology, we create highly effective media plans against your potential audience segments. Our team will nominate the most effective channels and properties, and if required, can execute the strategy on your behalf.


Marketing Touchpoints

GamePlan allows you to understand all of the relevant touch points for your potential customers in a highly visual overview report. These unique insights span the breadth of your marketing opportunities across the entire business.


Operations and Business Intelligence

Our skilled team can take care of your media buying across all media channels and in any market. Our data experts will provide various dashboards & reports, across the entire spectrum of relevant metrics that drive your campaign success.