Audience Precision connects the dots…

between
your
brand …
... and your
ideal
customers.

What we do

Audience Precision is an independent and highly credentialed media insights, strategy and technology business headquartered in Sydney, Australia with offices in New York, USA.  

Our team comprises decades of media strategy, planning, consumer research and data science expertise.

Our innovative, proprietary strategy technology stack creates the opportunity for any brand to truly understand their highest potential customer, then builds complex multichannel media campaigns at speed, that delivers true audience connections and results whilst nurturing your prospects throughout their customer journey.

Planning and buying media on demographics is finally a thing of the past ... we plan and buy on audiences based on an array of psychographic behaviour.

Our Services

Insights | DNA Segmentation

Our sophisticated DNA Segmentation model gives you deep insights into the lifestyle and behavioural patterns of your potential customer groups, including their media consumption habits, product preferences and much more.

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Operations and Business Intelligence

Our skilled team can take care of your media buying across all media channels and in any market. Our data experts will provide various reports, from daily snapshots of live activity through to post campaign, quarterly insights and bespoke reports.

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Data Science

Achieving exceptional audience profiling requires in-depth data analysis. Our expert team can leverage a range of innovative technologies, including bespoke attribution modelling, machine learning and artificial intelligence, to ultimately predict campaign success from the beginning.

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Media Strategy

Using our proprietary technology, we create highly effective media plans against your potential audience segments. Our team will nominate the most effective channels and properties, and if required, can execute the strategy on your behalf.

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Nurture Marketing

Whether you’re just getting started and need help choosing your marketing technology/ MarTech, or if you already have your technology in place and need help operating it, we can help you nurture existing customers to drive more long-term loyalty via Marketing Automation and Marketing Cloud services.

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