Consumer Research
Service
Audience Precision’s global research study is one of the most in-depth consumer behaviour studies in the world. We use it to build psychographic structured audiences – we call them DNA Segments and we have 100+ in all 50 countries we research
Precision: The Single Red Thread
We’ve created A Single Source of Truth.
01
Understand Everything
Audience Precision’s global research study is one of the most in-depth consumer behaviour studies in the world
02
Turbo-charge Relevance
For a more tailored and customised approach, we can construct a variety of Bespoke Research Studies for you
03
Consumer Behavioural Maps
Consumer research is used to build psychographic audience segments – we call them DNA Segments and we have 100+ in more than 50 countries.
If we don’t have the perfect match for you, we can build a bespoke set to match your 1st party data persona audiences
04
Join the Dots of the Research
A purpose-built strategic roadmap with consumer insight at its core. It helps to understand every aspect of the target audience mindset, from behaviours, beliefs, values, activities & interests, consumption profiling to key purchase drivers and everything in between
05
Eliminate the Guesswork
We create actionable insights to drive brand strategy using a blend of Art & Science. Combines Automation with Human Intelligence …delivering big ideas to make a sustainable difference to your brand
06
Strip out Wastage
Using our Laser process, we locate your highest propensity customers in the media maze and know how to target, reach and communicate with them in today's rapidly changing media landscape
07
Amplify the Advantage
Our behavioural focus ensures we only purchase media properties that provide true connection with your audience
08
Learn and Accelerate
Using AP DNA Segments, we monitor & optimise campaign performance, assessing whether the campaign had the required impact on the behavioural target market
Let's work on your growth strategy
We’re here to help. Wether you have a request or a question.
Theresa Webb
Partner and CEO
Contact us